Normcore

Shop the post: Levi’s 501s reinvented



Levis 501 and heels

This summer, I noticed a trend emerging that I couldn’t wait to hit the high street. All the skater boys were wearing too-short jeans, an inch or so above their battered Vans and it’s a look I’ve always loved.

The skinny jeans obsession has peaked so we’re after something new. and as it coincides with Normcore, I’m just going to say it – welcome back Levi’s 501, I’ve missed you.

How I’d like to wear too-short 501s? Exactly like this. If your 501s aren’t this length when you buy them, you can get them altered at the Levi’s store, fast and free (I think mine were done in a day). And the walkable heels showing just a bit of skin are a refreshing change from Tribute-style ankle-breakers (RIP).

It’s worth investing in classics, so Saint Laurent, Valentino and Celine are good places to start. On the high street, try & Other Stories and Topshop.

NOW CLICK BELOW TO SHOP THE POST…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Cropped Levi’s 501 and heels by Tommy Ton/style.com
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On Gap, M&S, and the fashion paradox of Dressing Normal



Angelica-Huston-Gap-Dress-Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)



Perfect pairing: everyday Nikes



Nike tech hyperfuse breathable windrunner Air Max Lunar1 JD Sport

Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike. (more…)



DRG Style Index: Kenzo, Jigsaw and… Skechers?!



Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…

1. IT’S KENZO TIME

KENZO-watches-SS14

I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. (more…)