Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?
As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.
My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)
Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike. (more…)
Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…
1. IT’S KENZO TIME
I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. (more…)
Woah, why is everyone in fashion obsessed with Normcore and Acting Basic? These anti-fashion trends could be a reaction to the street-style/overdressing circus, or maybe we’re just tired of agonising over how we look. Plus, sometimes basic Gap tees and Fruit Of The Loom sweats can look as good as clean, serene Celine (well, almost). (more…)