Gap

NYFW SS26 notes



Coach ss26 neck purses backstage

New York Fashion Week: Not a huge amount to write home about, but a few details captured my attention…

Coach has hit its stride in recent seasons and I’m pleased for Stuart Vevers. He’s a nice guy and I think people conveniently forget that he elevated Loewe in the fashion space before Jonathan Anderson arrived. Anyway, at Coach SS26 (above and below) I liked the neck doodads – cute little pouches and pendants meant to symbolise sentimentality and New York mementos. Styled in combination with dishevelled, oversized silhouettes by appropriately youth-obsessed Olivier Rizzo, they should help attract the next generation of Coach handbag-toting customers. (more…)



Milkshake on my mind



GAP ad featuring Katseye 2025

Why is everyone obsessed with the latest Gap ad?

I have some thoughts.

The ad dropped last Tuesday and the thing that first grabbed my attention was the catchy tempo of Milkshake (originally by Kelis, but this time covered by K-pop girl group KATSEYE), accompanied by Robbie Blue’s brilliant staccato choreography.

It felt like a return to ye olde Y2K Gap campaigns and I guess the timing of a feelgood Gap denim throwback chimed against the controversial American Eagle ad (more…)



Into this: Gap x Dôen



Gap x Doen Kirsty Hume

Has Gap finally nailed it? Since Zac Posen took up his mission-almost-impossible post as creative director last year, all eyes have been fixed on the revival. Don’t we all want Gap to succeed? I do.

And this collab with Californian sisters Dôen looks to be a winner. (more…)



Quote of the day: Michael Bise on 90s Gap



Gap quote Michael Bise

“Being at Gap in 1998 and 1999 was like being Tina Turner at the 1985 Grammys. She won everything that year. She was the most celebrated. The most eyes were on her. Everyone was looking at her and following her every move. And that’s what it was like at Gap.” (more…)