“Gen Z likes to look for Y2K trends that haven’t become popular yet, so they can be the first to find things. They come across brands from the aughts, like Gap and Von Dutch, and try to rework them and style them in a way that’s fresh.” (more…)
Kanye’s first Yeezy Gap jacket drooped last week, but is it any cop?
The single nylon puffer was the first piece from the much hyped ten-year project to appear as a pre-order on the U.S Gap website (to be shipped in the autumn). In bright blue, the voluminous $200 jacket wasn’t your average Gap fare. (Some memes compared it to a Smurf-coloured bin bag.)
Early reactions on fashion forums were mixed – 65/35 against I’d say. The 35% were quite emphatic in their enthusiasm, applauding Gap for giving so much trust and control to Team Yeezy. Gap even temporarily erased its entire Instagram feed save for one picture of the polarising item. At this stage, one could concede, what exactly does Gap have to lose? (more…)
So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)
Jenny Brunt always had the best short hair and going by her Instagram, she still has.
My friend Magazine Fan alerted me to Iconic Focus (what a great name), the model agency that now represents one of my favourite 90s models and others of a similar life stage. This Gap shot (above) was always a favourite. And here she is now… (more…)