Gap

Gentlewoman style: Sofia Coppola living the Uniqlo life



Sofia Coppola Uniqlo magazine

I hate to say it, but Uniqlo really is the new Gap. (Yeah, I’m a tad late on this; I guess I’ve been in denial.) Its latest LifeWear magazine absolutely nails the Ametora* sweet spot between American Ivy dressing and Japanese gentlewoman style.

This issue features New Yorkers expressing the ‘joys of clothing’, including the likes of art dealer Jeffrey Deitch, Balcony magazine founders Vicente Muñoz and Audrey Rose Smith, musician Sophia Pastorius-Young and Sofia Coppola living their best lives in Uniqlo chinos, rain macs, high waist jeans and stripy pyjamas. (more…)



Bridging the 90s gap at Khaite AW22



Khaite AW22

“I aspire to look like a ‘90s-era Gap model,” Khaite’s Catherine Holstein told Business of Fashion at her AW22 New York Fashion Week show. It’s a handy descriptor, because 90s Gap was pretty special and there’s definitely a big 90s normcore mood pervading the air at the mo.

The AW22 Khaite show had a bit of that classic Gap energy mixed with 1990s Self Service magazine – all big leather jackets, small skirts, dark tights and light shoes. (more…)



What’s going on at Gap?



Yeezy Gap

Kanye’s first Yeezy Gap jacket drooped last week, but is it any cop?

The single nylon puffer was the first piece from the much hyped ten-year project to appear as a pre-order on the U.S Gap website (to be shipped in the autumn). In bright blue, the voluminous $200 jacket wasn’t your average Gap fare. (Some memes compared it to a Smurf-coloured bin bag.)

Early reactions on fashion forums were mixed – 65/35 against I’d say. The 35% were quite emphatic in their enthusiasm, applauding Gap for giving so much trust and control to Team Yeezy. Gap even temporarily erased its entire Instagram feed save for one picture of the polarising item. At this stage, one could concede, what exactly does Gap have to lose? (more…)