Gap

Gap’s Lived-In campaign by David Sims



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Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. (more…)



Gap Styld.by: double denim



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Of all my Gap Styld.By outfits, this is the one I’ve been wearing the most. Double denim is still sniffed at in most mainstream circles but I think if you wear it in matching or obviously contrasting colours/shades, then it can work really well.

I’m wearing Gap’s ‘Sexy Boyfriend’ jeans with a classic Gap denim jacket. (more…)



Gap Styld.by Disneyrollergirl



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Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my lazy casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. (more…)