20 September, 2013

Gap Styld.by Disneyrollergirl

Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my ~~lazy~~ casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. (more…)

Disneyrollergirl 2 Comments Brands, Photography, Styling, Trends denim, Gap, Kit Lee, SPONSORED POST, trends

27 August, 2013

Welcome back, Gap!

Oh happy days! Gap’s fortunes are on the upswing and to celebrate, the new collections are getting ready to drop. The latest in-store and marketing campaign Back To Blue has already arrived, celebrating true blue denim in all its forms. (I have another post cooking about that but for now all you need to know is the sexy boyfriend jeans are an out and out winner if you’re truly over skinnies.) (more…)

Disneyrollergirl 4 Comments Brands, Design, News, Trends AW13, COS, denim, Gap, Rebekka Bay, trends

25 November, 2012

Gap’s iconic portraits – when classic is best

I spotted this great portrait of Rifat Ozbek by Steven Meisel (above) in a book in the Gap store. The book is Individuals: Portraits from the Gap Collection and is currently going for a song on Amazon. The book is full of portraits by the likes of Herb Ritts, Annie Leibovitz, David Sims and Meisel and goes to show that Gap has been doing for years what lots of brands are only just doing now. That is, photographing interesting people in a way that represents their own style. (more…)

Disneyrollergirl 2 Comments Ad campaigns, Books, Brands, Photography Annie Leibowitz, books, David Sims, denim, Gap, Herb Ritts, photography, Steven Meisel

21 March, 2012

On Gap’s virtual stylist and Topshop’s ‘Spotted’ feature

Some may say that Gap is widely missing the mark with its Styld-by site but I think it’s rather inspired. Enlisting the individual style of its media partners Lookbook.nu, Refinery29, Rue, Who What Wear and MOG, it features outfits styled on non-models using Gap mixed with their own clothes. (more…)