Gap

DRG Style Index: Gap, Fendi, Commes Des Garcons, Saint Laurent, John Lewis



The DRG Style Index has a bit of an art theme running through it this week. Here’s my ranking of the brand stories that grabbed my attention…

1. GAP IS PARTNERING WITH FRIEZE ART FAIR
Alex-Katz-Gap-Frieze
This year, Gap has partnered with Frieze New York (opening May 9th) and Frieze London to produce exclusive merchandise in a ‘white cube’ setting that will double as a café. A joint effort with Visionaire, the US collab will produce limited edition tees from the likes of Alex Katz (above), Richard Phillips and Peter Lindbergh. (more…)



Gap’s Lived-In campaign by David Sims



1 Gap-campaign-Theophilus-London

Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. (more…)



Gap Styld.by: double denim



1 Gap-Styld-By-Disneyrollergirl-double-denim

Of all my Gap Styld.By outfits, this is the one I’ve been wearing the most. Double denim is still sniffed at in most mainstream circles but I think if you wear it in matching or obviously contrasting colours/shades, then it can work really well.

I’m wearing Gap’s ‘Sexy Boyfriend’ jeans with a classic Gap denim jacket. (more…)