R.I.P American Apparel (London)

American Apparel London

If you’re in the UK and want to buy American Apparel tube socks, triangle bras or grey marl tees (aka my casual staples), you’ve only one destination now. The only American Apparel London store standing is in Camden since putting its UK business into administration (and we’re not even sure how long that’s open for).

Sad times indeed.

When it first opened over here it was so colourful, convenient and relatively cheap. And pioneering in its sustainability ethics. For all its troubles, it will certainly go down in fashion history as a brand that defined an era.

UPDATED 15th January 2016: American Apparel is closing all its U.S stores and the L.A HQ. Read more HERE.

WORDS: Navaz Batliwalla/Disneyrollergirl
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