Every so often a label appears out of nowhere that piques my interest. Acephala is one of them. A four-year-old Polish brand that’s rooted in women’s rights with conceptual inspirations that are more wonky than worthy.
For example, its SS18 collection entitled ‘on how to be creative and not get mad’ championed ‘work wear’ pieces in Japanese denim, virgin wool and anti-crease tech fabrics. (more…)
Retail needs more concept stores. More fun! More surprises! That’s the gospel according to Linda Fargo anyway, Bergdorf Goodman’s Fashion Director, who has just opened her own shop-in-shop, kitschly called ‘Linda’s’.
“Shopping has become too homogenous,” Fargo told Vogue. “I want something where there is discovery and I’m finding unexpected things that I haven’t seen in other stores. I’m hoping to impart the real shopping—before we were all overexposed and oversaturated—when we were more like shopping virgins.” (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home
More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)
Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…
1. IT’S KENZO TIME
I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. (more…)