Retail needs more concept stores. More fun! More surprises! That’s the gospel according to Linda Fargo anyway, Bergdorf Goodman’s Fashion Director, who has just opened her own shop-in-shop, kitschly called ‘Linda’s’.
“Shopping has become too homogenous,” Fargo told Vogue. “I want something where there is discovery and I’m finding unexpected things that I haven’t seen in other stores. I’m hoping to impart the real shopping—before we were all overexposed and oversaturated—when we were more like shopping virgins.”
The shop is styled with lavish de Gournay wallpaper (is it me or is de Gournay everywhere at the moment?) and fitting rooms decorated with Fargo’s fashion show invitations. The idea is to shop Fargo’s fantasy closet, so you can pick up everything from a dark denim cape from Vanessa Seward to Olympia Le-Tan book clutches and Manolo Blahnik fuchsia satin heels.
‘Linda’s’ is also selling comedy writer Tom Coleman’s new coffee table book, I Actually Wore This: Clothes We Can’t Believe We Bought, which – naturally – features Ms. Fargo. The book is a collection of stories about memorable fashion mishaps from ‘when taste took holiday’. Although really I think Fargo’s strawberry pink Phillip Lim power suit is rather fabulous and nothing to be ashamed about…
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WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Linda Fargo concept store via Vogue.com
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