Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home
More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)
London Fashion Week kicked off with two buzzy new names. Faustine Steinmetz showed as part of New Gen with her first presentation, a clever exploration of couture and branding, set in the suitably arty ICA.
I’m so impressed by this young designer, whose obsession for hands-on labour and figuring things out results in mind boggling textile experiments. On display were denim-look jackets of polyester styled out like Shibori (“It’s not Shibori at all! I actually handpainted it, I just like that look,” Steinmetz told me), and a jeans-n-jacket combo made from unravelled layers of upcycled denim creating a tufty fringe effect. (more…)