Club Monaco

Club Monaco SS13 campaign by Venetia Scott



Another gorgeous SS13 ad campaign, this time from Club Monaco, shot by Venetia Scott. Nothing ground breaking here, just a set of Scott’s trademark ‘about a girl’ studies set in New York locations. Quietly beautiful with a very slight whiff of Marc by Marc Jacobs about it (maybe in the casting?). I love how Venetia frames the model low down in the photo with lots of space above… (more…)



Club Monaco: what inspires you?



I love the casting of Club Monaco‘s look book shoots – remember Lauren Hutton for SS11? This season we also have this adorable behind-the-scenes video including interview snippets with the likes of actress Anna Brewster (loving the beret), model Sara Blomqvist and Leandra from The Man Repeller

If you’re a fan, Club Monaco has also just launched a cute social media contest where you can win a camera and some free CM swag by submitting an original photo of what inspires you via Facebook, Tumblr or email. The tagline ‘Be our Muse: We’re Inspired By What Inspires You’ chimes with the current democratic nature of fashion and social media and of-course, the whole photo-sharing culture of blogs and Tumblr. The contest is open until 11th October…