ASK ALISON: IS IT A STORE OR A HOME?

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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)

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19 April, 2015

GUEST POST: Old Soho meets new Soho at Old Tom & English

DRG contributor ALISON BISHOP visits Old Tom & English, the new-old Soho eating establishment that’s perfect for sipping and snacking

They had me at ‘personal cocktail cabinet’. There’s something about the current trend for home-style retail that puts you instantly at ease, so I was interested to see how the idea could be applied to dining.

Soho’s latest ‘underground’ restaurant, Old Tom & English, is inspired by visiting a friend’s apartment for a dinner party where intimate nooks and crannies invite hushed tones for gossiping and lingering. (more…)