Lisa Eldridge

Business of beauty: who will be the next make-up mogul?



Violette beauty line

With a couple of recent beauty brand launches, it’s interesting to speculate who will be the next make-up-artist-turned-make-up-mogul after Pat McGrath and Charlotte Tilbury. I’m currently enjoying watching the rise of Gucci Westman and Westman Atelier, but next in the running we have Violette Serrat and Lisa Eldridge.

Violette rose quickly from freelance MUA to Estee Lauder Global Beauty Director after growing a dedicated following of her beautifully shot (and very ‘French girl style’) YouTube videos. Her aspirational but relatable style now translates to Violette_FR, a capsule beauty line that includes Boum Boum Milk spray serum, liquid eye shadows and – already! – a unisex musk oil perfume (above). (more…)



What happened when Lisa Eldridge won Audrey Hepburn’s lipstick at auction



Audrey Hepburn Cartier lipstick

“Audrey Hepburn’s lipstick holder should be owned by one person on this earth, and that is me.”

Auctions are the epitome of experiential retail. A thrilling experience, they combine drama, desire, competition, social interaction and a bit of a gambler mentality. I’ve only been to an auction once, years ago, a Christie’s sale of pop art posters and design. It was relatively tame and we ended up with a much-loved Robert Indiana LOVE poster that I *think* Tommy Roberts (of Mr Freedom and Tom Tom fame) also bid for.

If you want a sense of what it’s like to bid for something really coveted, watch Lisa Eldridge’s account of bidding for Audrey Hepburn’s Cartier lipstick holder. (more…)



New season fashion books



The History Of Modern Fashion Daniel James Cole and Nancy Deihl

Years and years and years ago, I remember gearing up for my first term at fashion college. We were given a list of things we needed to buy, which necessitated a trip to R. D. Franks in Market Place (off Oxford Circus) to stock up on essential books and magazines. (more…)



How to get a million Pinterest followers



How to get a million Pinterest followers by Disneyrollergirl

Somehow, I have amassed quite the ridiculous number of Pinterest followers. Not sure how I made the magic million, but it could be the hours and hours I spend lost in a Pinterest vortex repinning photos of Chanel flatlays punk icons and hunting for the perfect gentlewomanly shoes.

Actually, I jest. While I do occasionally (ahem) indulge in aimless ‘pinning’, I’m usually using Pinterest for research purposes or in a strategic way to raise awareness of my site. (more…)