With a couple of recent beauty brand launches, it’s interesting to speculate who will be the next make-up-artist-turned-make-up-mogul after Pat McGrath and Charlotte Tilbury. I’m currently enjoying watching the rise of Gucci Westman and Westman Atelier, but next in the running we have Violette Serrat and Lisa Eldridge.
Violette rose quickly from freelance MUA to Estee Lauder Global Beauty Director after growing a dedicated following of her beautifully shot (and very ‘French girl style’) YouTube videos. Her aspirational but relatable style now translates to Violette_FR, a capsule beauty line that includes Boum Boum Milk spray serum, liquid eye shadows and – already! – a unisex musk oil perfume (above). (more…)
I’m a sucker for Top Shelf-style beauty features. The Top Shelf interview is still the main reason I visit Into The Gloss; its format of first person narrative with real life-style flash photography launched an entire movement of beauty confessional storytelling. It’s made it completely acceptable to snoop in people’s bathrooms and makeup bags and arguably boosted the beauty industry with its resulting #fomo shopping splurges. (more…)