19 September, 2012

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy

Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)

Disneyrollergirl 3 Comments Brands, Business of fashion, Designers, Events, Fashion shows, Online shopping, Retail concepts, Technology, Trends Ebay, Facebook, Google, House of Holland, London Fashion Week, LSN Global, Lyst, New York Fashion Week, Pinterest, SHOWstudio, social curation, Topshop, Tumblr, Youtube

21 July, 2012

VIDEO: Social media is the new press release by DKNY

This is so brilliantly executed. DKNY made a video to piggy-back on the Olympics and promote its new flagship at 27 Old Bond Street. Ever the digital pioneer, it has also created DKNYfx, which according to WWD is an augmented reality smartphone app designed to stand as the brand’s digital platform. If you’re out and about in London today or next Saturday, also look out for DKNY’s model street teams who will be distributing non-digital postcards to be swapped in-store for a free tote…

Disneyrollergirl 0 Comments Brands, Events, News, Retail concepts, Technology DKNY, retail news, social media, Youtube

7 June, 2012

Meadham Kirchhoff for Topshop: Wish you were there?

A recent interview with Topshop‘s Kate Phelan revealed that the creative director plans to make its designer collaborations bigger and better. “I think before, the collaborations have always been seen as something quite small compared to the rest of the business. There’s so much potential in the relationship we have with the designers, we should maximise it.” And what great sense that makes. Prime example: last week’s Meadham Kirchhoff kitschfest – an all singing and dancing in-store extravaganza at the London Topshop flagship. Wish you were there?