Youtube

Haul vloggers: the next target for fashion brands?




Is it me or is anyone else obsessed with haul videos? What’s a haul video? It’s a vlogging phenomenon whereby (mostly) teenagers shop at the mall then go home and video themselves talking through what they bought. And, er…that’s it. But this simple concept is taking America by storm. (more…)



Toast meets Turbeville



I may not buy their clothes but Toast is a label I am totally visually seduced by. From their stores to their catalogues, everything is meticulously art-directed and now they have brought that vision to their website. The brand, which excels in what I call rustic lifestyle chic has introduced editorial features to its site, kicking off with this intriguing film of fashion-turned-art photographer Deborah Turbeville talking about her work. Toast shot its latest catalogue in a house in Mexico, only to find it belonged to the fascinating Turbeville. So… what kind of person lives in a place like this?