Toast meets Turbeville
I may not buy their clothes but Toast is a label I am totally visually seduced by. From their stores to their catalogues, everything is meticulously art-directed and now they have brought that vision to their website. The brand, which excels in what I call rustic lifestyle chic has introduced editorial features to its site, kicking off with this intriguing film of fashion-turned-art photographer Deborah Turbeville talking about her work. Toast shot its latest catalogue in a house in Mexico, only to find it belonged to the fascinating Turbeville. So… what kind of person lives in a place like this?
17 February, 2010 @ 2:02 pm
I get so seduced too by the visual art direction, consistently well produced.
18 February, 2010 @ 7:42 pm
Yes I always think Toast always looks great. But I have never bought anything there either, not sure why.
19 February, 2010 @ 5:42 pm
Lloyd Grossman??? Toast is great, very wearable and for a broad age group too.
22 February, 2010 @ 11:47 am
Love browsing the Toast website, for the same reason I keep a copy of the Muji catalogue by my bed..
22 February, 2010 @ 5:11 pm
Totally agree – love Toast to look at but not wear.