Warehouse is ticking multiple trend boxes for AW13 and I don’t just mean fashion ones. Building on the success of its website relaunch last year, its AW13 campaign ‘Style Me If You Can’ joins the dots between social styling, gamification and fashion film.
So what’s the deal? Log onto Style Me If You Can, choose a lifestyle location, then drag and drop your location-appropriate outfit components from the suggested options into the ‘style gallery’. (If you like Polyvore, you might find this bit equally addictive.) You can then share your outfit on a number of platforms and enter it to be featured in the Style Me If You Can film and print campaign. If you’re one of the nine chosen winners, you’ll win a trip to Paris, Milan or New York, and your outfit will be featured in the campaign credited to you. To promote the campaign, Warehouse will release the film in nine chapters at 90 minute intervals on a single day, across its web, social and mobile platforms. Winners will be revealed on that day.
Last week saw the launch of Pinterest in the UK. Which you might think weird because, um, haven’t we in the UK all been using it for yonks? Well yes, but it seems the site is keen to have some more localised content too, which is why it has decided to flag up a few Brit bloggers and pinners to encourage some more UK-centric pinning.
Not that my pins are necessarily UK-centric (Ok, they’re categorically not), but there might be an underlying Brit style coming through… maybe. Anyway, if you’re a pinner, you can follow all or some of my Pinterest boards here. I’ve just created a new one called ‘gentlewoman style‘ which is my tribute to sophisticated, cultured women with a bit of a boy-girl twist. (more…)
What with all the Pinning, Tumbling, Fancying and Discoveredd-ing, I’m fast getting inspirationed out*. Enough with the inspiration – I don’t need anymore! But I guess I’m an extreme case – most people don’t spend their lives scrolling through websites 1000 hours a day.
The latest, and inevitable chapter in the social curation story is that of brands and retailers using virtual ‘pinboards’ to drive sales. (more…)