“Audrey Hepburn’s lipstick holder should be owned by one person on this earth, and that is me.”
Auctions are the epitome of experiential retail. A thrilling experience, they combine drama, desire, competition, social interaction and a bit of a gambler mentality. I’ve only been to an auction once, years ago, a Christie’s sale of pop art posters and design. It was relatively tame and we ended up with a much-loved Robert Indiana LOVE poster that I *think* Tommy Roberts (of Mr Freedom and Tom Tom fame) also bid for.
If you want a sense of what it’s like to bid for something really coveted, watch Lisa Eldridge’s account of bidding for Audrey Hepburn’s Cartier lipstick holder. (more…)