The super-rare Cartier ‘Cheich’ watch just sold for $1.1 million at Sotheby’s



Cartier watch with red strap

Vintage Cartier watches seem to have a magic aura unmatched by other watch brands. Why? Because they push the envelope of outer design and are popular with watch nerds, design nerds and pop culture fiends alike. (Example: Jackie Kennedy’s Cartier Tank was bought by Kim Kardashian in 2017.)

The unique Cartier ‘Cheich’ watch was originally created as a prize for the person who won two consecutive Paris-Dakar races (aka The Dakar Rally, a gruelling bike race through France and into the African desert), in what was known as the Cartier Challenge. (more…)