LVMH

Next-gen luxury – all change at the top



Off-White X Rimowa clear case

It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (now owned by LVMH) has placed 26-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.

And news just in, Miuccia Prada’s 30-year-old racing driver son, Lorenzo Bertelli joined Prada last September as head of digital communications. (more…)



Céline e-commerce goes live



Celine e-commerce

Let’s go shopping at Celine.com!

LVMH is finally launching Céline e-commerce with a new version of Celine.com launching in France. All product categories will be available for purchase online, according to WWD.

The launch will be marked by a digital ad campaign in France from mid-December. (more…)



THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE



It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. (more…)