Amazing really. There’s nothing fundamentally new about Aimé Leon Dore (chinos and varsity jackets – groundbreaking!), but the branding execution, styling, casting, collabs and community-building are masterful. It’s just had investment from LVMH and it seems to be the new preppy-revivalist playbook that everyone (read: Brooks Brothers, J Crew) is following closely.
It’s re-entry time! While the world’s flagship shopping cities have seen their fair share of retail casualties, they’re starting to pick themselves back up again. From London to Paris to New York and even Zürich, it’s clear the battle for tourist dollars is stronger than ever.
“La Samaritaine is like a really pleasant stroll. And when you’re strolling, there are surprises, you discover things, you feel good,” says Eleonore de Boysson, region president of Europe and Middle East at LVMH’s DFS Group. In case you blinked and missed it, La Samaritaine is LVMH’s recently reopened Paris department store, after some 16 years of renovation. Located on Rue de Rivoli and restored to its Nouveau and Deco splendour, the multi-building emporium also encompasses a Cheval Blanc boutique hotel and twelve restaurants. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studioanimated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)
As global travel slowly picks up, we look at the business and shopping trends of the travel retail world. Recent highlights include the launch of beauty retail ‘café’ destinations in Hamad Airport, Doha and a focus on exclusive duty-free products in Hainan, where Chinese consumers continue to ‘revenge spend’ their way out of the pandemic, while domestic travel is their only option.
1/ BEAUTY RETAIL-TECH ‘CAFÉ’ CONCEPTS. L’Oréal has launched two ‘phygital’ retail concepts at Hamad Airport, Doha. The new retail-tech destinations – from Lancôme and YSL Beauté – sit next door to each other as one beauty department within the Qatar Duty Free retail space.
The Lancôme concept features a French apartment-inspired décor and the addition of bar stool seating gives a luxury café atmosphere. The counters offer interactive touchpoints where customers can personalise their purchases. It’s the first store in the brand’s EMEAI (Europe, Middle East, Africa, India) division to launch Lancôme’s new Shade Finder tool – the skin tone measurement technology that can identify up to 22,500 shades for foundation matching. (more…)