LVMH

At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)



LVMH just bought Tiffany for $16 billion – so what now?



LVMH bought Tiffany for 16 billion dollars

Tiffany, a brand stuck in the 60s. Even has the colour scheme of that era. Truly perplexing why any company would pay this for a sinking ship.”

Ouch! LVMH is hoping to disrupt the above kind of thinking, a reaction to the recent news of its $16 billion Tiffany takeover deal. Hard luxury (watches and jewellery) is an interesting category and one that’s ripe for reinvention. Louis Vuitton has been amping up its high jewellery of late with the 2018 appointment of Francesca Amfitheatrof as its artistic director of watches and jewellery (coincidentally previously the design director at Tiffany) and a new line in fine jewellery. (more…)



Will Rihanna’s Fenty LVMH RTW collection sell?



Rihanna debuts Fenty RTW line for LVMH

First look at Rihanna’s Fenty RTW collection for LVMH. She’s the first black woman to get her own dedicated high end line at LVMH. It’s pretty amazing considering Hedi, Phoebe and Nicolas haven’t managed to achieve that.

The collection is created with creative director Jahleel Weaver. “Angles, textures, colors – I screen-shoot them constantly, bookmark them, folder them, then text them all to Jahleel,” Rihanna told the New York Times. “Later, we have a conversation. And hopefully, then, the magic happens.” Although I love the imagery, at first look it’s not saying much that we haven’t seen already. It’s in the Loewe, J W Anderson, ‘old Celine‘ mould of exaggerates silhouettes with off-kilter details. (more…)



LVMH is backing cool jewels



Repossi Robert Mapplethorpe New York Times

An update from the world of fine jewellery. LVMH has quietly taken a majority stake in my favourite cult fine jewellery brand Repossi. According to Business of Fashion (paywall), LVMH (which owns Louis Vuitton, Dior, Chaumet and Bulgari) has upped its stake from 42 percent in 2015, to 69 percent in 2018. I’ve not heard much on the Repossi front lately, but BOF reports that it has been expanding its retail network, with shop-in-shops in Dubai, London and Doha, with New York and Tokyo to come. (more…)