LVMH

TRP Travel Retail Style Index: December 2020



Clé de Peau Beauté Luminizing Face Enhancer

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)

As global travel slowly picks up, we look at the business and shopping trends of the travel retail world. Recent highlights include the launch of beauty retail ‘café’ destinations in Hamad Airport, Doha and a focus on exclusive duty-free products in Hainan, where Chinese consumers continue to ‘revenge spend’ their way out of the pandemic, while domestic travel is their only option.


1/ BEAUTY RETAIL-TECH ‘CAFÉ’ CONCEPTS. L’Oréal
has launched two ‘phygital’ retail concepts at Hamad Airport, Doha. The new retail-tech destinations – from Lancôme and YSL Beauté – sit next door to each other as one beauty department within the Qatar Duty Free retail space.

The Lancôme concept features a French apartment-inspired décor and the addition of bar stool seating gives a luxury café atmosphere. The counters offer interactive touchpoints where customers can personalise their purchases. It’s the first store in the brand’s EMEAI (Europe, Middle East, Africa, India) division to launch Lancôme’s new Shade Finder tool – the skin tone measurement technology that can identify up to 22,500 shades for foundation matching. (more…)



At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)



LVMH just bought Tiffany for $16 billion – so what now?



LVMH bought Tiffany for 16 billion dollars

Tiffany, a brand stuck in the 60s. Even has the colour scheme of that era. Truly perplexing why any company would pay this for a sinking ship.”

Ouch! LVMH is hoping to disrupt the above kind of thinking, a reaction to the recent news of its $16 billion Tiffany takeover deal. Hard luxury (watches and jewellery) is an interesting category and one that’s ripe for reinvention. Louis Vuitton has been amping up its high jewellery of late with the 2018 appointment of Francesca Amfitheatrof as its artistic director of watches and jewellery (coincidentally previously the design director at Tiffany) and a new line in fine jewellery. (more…)



Will Rihanna’s Fenty LVMH RTW collection sell?



Rihanna debuts Fenty RTW line for LVMH

First look at Rihanna’s Fenty RTW collection for LVMH. She’s the first black woman to get her own dedicated high end line at LVMH. It’s pretty amazing considering Hedi, Phoebe and Nicolas haven’t managed to achieve that.

The collection is created with creative director Jahleel Weaver. “Angles, textures, colors – I screen-shoot them constantly, bookmark them, folder them, then text them all to Jahleel,” Rihanna told the New York Times. “Later, we have a conversation. And hopefully, then, the magic happens.” Although I love the imagery, at first look it’s not saying much that we haven’t seen already. It’s in the Loewe, J W Anderson, ‘old Celine‘ mould of exaggerates silhouettes with off-kilter details. (more…)