Could Substack supersede Instagram in the race for affiliate clicks?

It’s no secret that Instagram’s strategy is pushing video content over carefully curated fit pics. The result? OG influencers are feeling rejected and dejected. After 10 years of rapid-growth followings lapping up their fashion recommendations (and clicking on their affiliate links), it’s understandable that Instagram’s star tastemakers feel unceremoniously side-lined, not to mention concerned for their future earnings. And there’s not much they can do about it. To paraphrase Francis Fukuyama, it’s the algorithm, Stupid!
The solution appears to be a mass exodus to Substack. (more…)




