Considering fashion and style blogging has been around for well over five years (this blog started in 2007), it’s odd how few books there are on the subject. Susie Lau and William Oliver have compiled Style Feed (published by Prestel), a brick of a tome documenting some of the most influential players in the global bloggersphere. Ordered chronologically, The Man Repeller, Vanessa Jackman, Style Rookie, Business Of Fashion and Advanced Style are included and (yay!) I get a good few pages too – thanks a million Susie!
Style Feed is available exclusively in-store at Urban Outfitters or online at Amazon and there’s a big old celebratory bash happening tomorrow at Urban Outfitters Spitalfields, which everyone’s invited to. One of the baddest-ass bloggers of them all, Fred Butler (also in the book obv) will be DJing. I might have to mug her for one of these.
A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… (more…)