Susie Bubble

The Financial Times on blogger influence and the commercial clout of online tastemakers



Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).

[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]



Peroni Collaborazioni – the final!



Oh looky, the final video is up! You can get a proper look at all our projects, from Emily and Jessica’s bell-watch-ring creation, to Susie and Maarten’s fab frilly shirting, to mine and Shaun’s devore extravanganza…

The comments from the designers in this video are quite insightful as I really only saw this whole project from my own point of view. I guess when you’re starting out on your own as an independent designer it is a bit isolating, especially going from the security of education where you have your tutors’ and peers’ support and feedback to having to find your own way and trust your own instincts and judgement.

That said, these guys are all doing pretty damn well. I can’t reveal much here because it’s not my story to tell, but my collaborator Shaun Samson did give me some hints of interested buyers and brands who are either hoping to stock his collection or work with him in other ways. There were definitely some impressive names and I’ll be watching his progress in 2012 very closely indeed…



Future Classics Black Label



My resolution for next year is to be a bit braver with colour and print. I used to love layering busy Kenzo-type prints but over the years I’ve got lazier and more classic in what I wear. This year, fashion has truly been ‘Bubbled’, with Susie Bubble‘s clashy colour-meets-print-meets-texture influence reaching far and wide and well into 2012. (more…)



Peroni Collaborazioni: The big reveal



Last week saw the unveiling of the final pieces from my Peroni Collaborazioni project. Jessica De Lotz’s bicycle bell ring/bracelet was beautifully quirky and it turns out both Maarten van der Horst and Shaun Samson made long, labour-intensive shirts – although they couldn’t have been more different. (more…)