Fashion Foie Gras

Blogger successes: Style Salvage, Susie Bubble, Fashion Foie Gras and Liberty London Girl

This has been quite the blogger achievement week. Yesterday saw the official on-sale date for the Six By 6 Bloggers shoe project with Farfetch (shout out to blog mates Style Salvage and Susie Bubble and blog acquaintance Face Hunter) while Wednesday was the launch of Emily Johnson’s Fashion Foie Gras For Coach blogger bag. (more…)

Peroni Collaborazioni – the final!

Oh looky, the final video is up! You can get a proper look at all our projects, from Emily and Jessica’s bell-watch-ring creation, to Susie and Maarten’s fab frilly shirting, to mine and Shaun’s devore extravanganza…

The comments from the designers in this video are quite insightful as I really only saw this whole project from my own point of view. I guess when you’re starting out on your own as an independent designer it is a bit isolating, especially going from the security of education where you have your tutors’ and peers’ support and feedback to having to find your own way and trust your own instincts and judgement.

That said, these guys are all doing pretty damn well. I can’t reveal much here because it’s not my story to tell, but my collaborator Shaun Samson did give me some hints of interested buyers and brands who are either hoping to stock his collection or work with him in other ways. There were definitely some impressive names and I’ll be watching his progress in 2012 very closely indeed…

On collaboration and the creative process

Having never designed anything before (because, hello, I’m not a designer) or even worked on a designer collaboration, it has been a truly fascinating experience working with Shaun Samson on Peroni Collaborazioni.

To recap, this project began back in the summer when Peroni approached me (along with Susie Bubble and Emily from Fashion Foie Gras) to take part in this project where we would each design a unique piece that represented a new vision of Italian style together with our choice of emerging designer. When I put Shaun Samson’s name on the shortlist, I really wanted him to say yes but actually expected him to say no. The recently graduated MA designer had already won the highly coveted International Talent Support Prize in Trieste, wowed the press with his accomplished graduate collection and was down on the LFW schedule for the SS12 Man show in September. So why would he want to overload his to-do list by collaborating with someone he had never heard of?

Ah but he did say yes and so we embarked on this journey together. What has been most rewarding is witnessing a designer’s process. Unlike many creatives, Shaun doesn’t work much with visual references, he prefers the hands-on approach, playing with materials, techniques and chemicals to create his own fabrics. For our project, he has literally worked through the night experimenting before doing a day’s filming where we’d bat ideas back and forth and make decisions. And what drives him is the creativity and curiosity of the process itself which is a joy to experience. Through our meetings, phone chats and texts, I have also witnessed the reality of a young emerging designer who has to constantly juggle shows, shoots, showroom appointments, trade shows, orders, balance sheets, interviews and on and on, pretty much single handedly – although of course with friends, mentors and interns chipping in. So this journey has been enlightening not just from the point of view of how something gets designed (let me be clear, I have not picked up a single pin or thread, all the physical work has been Shaun’s) but how one keeps everything else ticking along as well.

This evening will see the culmination of the nine week Peroni Collaborazioni project (see Susie’s here and Emily’s here) as all our finished pieces are unveiled to a gathering of guests. Until then, I will leave you with this video that shows a final glimpse of the work in progress,  including Shaun’s awesome nine-layered fabric…

By the way, if you’re interested in Italian style as a subject (and as I mentioned in a previous post, Italian style is totally having a moment right now), this Guardian webchat by Anna Battista is well worth a read, especially the comments on Italian manufacturing …

Save the date: Westfield Car Bootique Blogger Tutorials

This Saturday I’ll be at Westfield London‘s Car Bootique along with The Style PA, and Fashion Foie Gras giving blogging tutorials to anyone who wants to start a blog or learn how to take theirs to the next level. I’ll be hosting the advanced* intermediate session for 20 people at 430pm so if you’ve been blogging for a while and feel you’ve plateaued or simply want to pick up some tips, this could be a good opportunity to pick my brains and do a bit of networking.

I have been given 5 tickets to offer my followers so if you’d like one, just email with ‘BLOGGER TUTORIAL’ in the subject bar, a link to your blog, a phone number and a short biog. If you’d rather go to The Style PA’s beginner’s class at 130pm or Fashion Foie Gras’ intermediate session at 3pm, apply here.

*Update: Seems there aren’t as many takers for an advanced blogging class so we’ll be adding intermediates as well. Email me if you’re interested.