BeautyMart

Ask Alison: How beauty brands are getting up close and personal with digitised stores



Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. (more…)

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IT”S ON! BeautyMART 50% flash sale (for today only)



BeautyMART sale

Today’s the day! BeautyMART’s one-day mega sale has started and there’s 50% off across the entire site.

The editorialised beauty site, headed up by Millie Kendal and Anna-Marie Solowij is an insiders’ go-to for such pharmacie gems as Homeoplasmine (homeopathic skinsoother favoured by backstage makeup crews), Balmain hair products and the cult Japanese mascara, Fairydrops (a BeautyMART exclusive). And that’s not even including all the tried and trusted make-up brands, handpicked for their superstar status.

The main thing you need to know is that the sale is a 24-hour spectacular and started at midnight. So if you want to take full advantage, head to BeautyMART, fill your basket, then enter FLASH50 at the checkout. Go now!

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Beauty bits: Aerin, BeautyMart, Into The Gloss, Chanel, Shu Uemura, By Terry, Teen Vogue, Dior Couture, confessions of a Photoshopper



First look at Aerin Lauder’s campaign imagery for the forthcoming AERIN beauty-slash-lifestyle line (ETA August/September). Very commercial but that’s entirely expected. For more sneak peeks, check out the AERIN site where you can view the product and read Aerin’s Goop-like musings on effortless entertaining and the like…

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