14 September, 2018

London Fashion Week for the people

Fashion Week for press and VIPs really does seem to be a thing of the past these days. The best shows always seem to have an element of public spectacle – whether that’s Virgil Abloh’s debut as Louis Vuitton’s menswear creative director (for which he invited hundreds of fashion students to watch) or Martine Rose’s Camden street show, which was literally staged in a residential street, with all the neighbours watching.

This week’s London Fashion Week SS19 shows coincide with the London Design Festival, which means retailers have the spotlight on both fashion and interior design. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, Designers, Events, Fashion shows, News, Online shopping, Retail concepts, Shopping, Technology, Trends Anya Hindmarch, Burberry, hype commerce, London Fashion Week, Mulberry, shopping, social commerce, technology

14 August, 2016

THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING

Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)

Disneyrollergirl 0 Comments Ad campaigns, Beauty, Brands, Business of fashion AW16, beauty, Burberry, Business of Fashion, Coach, collabs, Dior, DRG Style Index, ecommerce, fashion news, fragrance, J Crew, luxury, social commerce, trends, WeChat

13 August, 2016

Can the Burberry Beauty Pinterest campaign drive mascara sales?

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Business of fashion, News, Online shopping, Retail concepts, Shopping, Technology, Trends Burberry, Burberry beauty, collaborations, ecommerce, Pinterest, Sephora, shopping, social commerce, trends

30 May, 2015

WGSN Creative Futures: top 3 takeaways

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)