I don’t subscribe to any subscription boxes, it’s not like I don’t have enough make-up! But I do think they can be good for testing new brands and launches, plus who doesn’t love miniature products? I especially like all the collaboration boxes. This approach makes lots of sense and it must be so much fun to choose what gets included; I know British Beauty Blogger’s boxes with Latest In Beauty are hugely popular (heads-up: there are more coming next year).
The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.