Burberry beauty

Glossybox X Wendy Rowe The Edit



GlossyBox Wendy Rowe edit

I don’t subscribe to any subscription boxes, it’s not like I don’t have enough make-up! But I do think they can be good for testing new brands and launches, plus who doesn’t love miniature products? I especially like all the collaboration boxes. This approach makes lots of sense and it must be so much fun to choose what gets included; I know British Beauty Blogger’s boxes with Latest In Beauty are hugely popular (heads-up: there are more coming next year).

Glossybox has one of the first subscription box services on the block and its Wendy Rowe box is outstanding. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)