subscription services

How personalised skincare schemes like Renude are reinventing the business of beauty subscriptions



Renude skincare subscription service

A trend that was already on the up pre-Covid has exploded in the last year or so. Beauty subscription schemes have evolved beyond product edits and sampling boxes (although those are still going great guns – hello Liberty The Beauty Drop*) to genuinely useful services that save time and money. Specifically: skincare subscriptions.

Thanks to an overall trend in which skincare has become part of the self-care canon (one of the premises of my book, Face Values), start-up founders have spotted a market for people who are interested in the benefits of skincare, but overwhelmed by products and advice. (more…)

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Is it too soon for beauty advent calendars?



Castelbajac X L'OCCITANE Classic Advent Calendar

This time every year we have this dilemma about whether it’s too early to discuss Christmas. But, hey, we need something to look forward to, right? The press got a first look at all the gifty launches a month or so ago (in a month-long junket known as ‘Christmas In July’) and so we’ve seen all there is to see of advent calendars, gift selection sets and the like already.

Beauty advent calendars still seems to have plenty of mileage in them (read my post on the business of advent calendars and beauty subscription boxes here) and brands and retailers are having to up their game in order to stand out. (more…)

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Positive fashion: For Days zero-waste tees



For Days sustainable closed loop t-shirts

I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock. (more…)

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Glossybox X Wendy Rowe The Edit



GlossyBox Wendy Rowe edit

I don’t subscribe to any subscription boxes, it’s not like I don’t have enough make-up! But I do think they can be good for testing new brands and launches, plus who doesn’t love miniature products? I especially like all the collaboration boxes. This approach makes lots of sense and it must be so much fun to choose what gets included; I know British Beauty Blogger’s boxes with Latest In Beauty are hugely popular (heads-up: there are more coming next year).

Glossybox has one of the first subscription box services on the block and its Wendy Rowe box is outstanding. (more…)

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