Jean-Charles de Castelbajac

Is it too soon for beauty advent calendars?



Castelbajac X L'OCCITANE Classic Advent Calendar

This time every year we have this dilemma about whether it’s too early to discuss Christmas. But, hey, we need something to look forward to, right? The press got a first look at all the gifty launches a month or so ago (in a month-long junket known as ‘Christmas In July’) and so we’ve seen all there is to see of advent calendars, gift selection sets and the like already.

Beauty advent calendars still seems to have plenty of mileage in them (read my post on the business of advent calendars and beauty subscription boxes here) and brands and retailers are having to up their game in order to stand out. (more…)