A trend that was already on the up pre-Covid has exploded in the last year or so. Beauty subscription schemes have evolved beyond product edits and sampling boxes (although those are still going great guns – hello Liberty The Beauty Drop*) to genuinely useful services that save time and money. Specifically: skincare subscriptions.
Thanks to an overall trend in which skincare has become part of the self-care canon (one of the premises of my book, Face Values), start-up founders have spotted a market for people who are interested in the benefits of skincare, but overwhelmed by products and advice. (more…)