How personalised skincare schemes like Renude are reinventing the business of beauty subscriptions

Renude skincare subscription service

A trend that was already on the up pre-Covid has exploded in the last year or so. Beauty subscription schemes have evolved beyond product edits and sampling boxes (although those are still going great guns – hello Liberty The Beauty Drop*) to genuinely useful services that save time and money. Specifically: skincare subscriptions.

Thanks to an overall trend in which skincare has become part of the self-care canon (one of the premises of my book, Face Values), start-up founders have spotted a market for people who are interested in the benefits of skincare, but overwhelmed by products and advice. (more…)

Disneyrollergirl 4 Comments Beauty, News, Online shopping, Retail concepts, Trends beauty, Beauty Pie, business of beauty, Cerave, Heliocare, Renude, skincare, subscription services, trends

14 December, 2020

Are expensive beauty oils worth it? (Spoiler: It depends)

If there’s one thing this year has proved, it’s the importance of the human touch. Not being able to hug, enjoy a massage or simply shake hands has been, for many, beyond brutal. And for good reason. Skin-on-skin contact is scientifically proven to boost our emotions, releasing powerful feel-good hormones. According to Tiffany Field of the Touch Research Institute at the University of Miami, so-called ‘skin hunger’ actually weakens our immune systems, effectively allowing the stress hormone cortisol to run riot.

The next best thing then, according to Field, might be self-administered touch. (more…)