I love the sound (and look) of the new-to-the-UK ingredient-lite skincare brand, Typology. Anyone tried it?
Founded by the guy behind Made.com furniture, it specialises in simplifying skincare products by using as few ingredients as possible. Here’s his explainer on the merits of the minimalist approach from The Telegraph (paywall). “The more ingredients you add, the more unstable the formulation becomes, so then you have to add anti-fungal and anti-bacterial stuff…and because it starts to look unappealing, you add colouring. And you keep upping the claims, and the list of ingredients gets longer. Some of it may be harmless, bur frankly haven’t been researched, and some may have a negative impact on our bodies. For sure a lot don’t seem to be there for any good reason.” (more…)