Jones Road

Business of beauty: Ami Colé for melanin-rich skinimalists



Ami Cole Skin-enhancing Tint

New on my radar: Ami Colé. This beauty brand caught my eye a few weeks ago on Violet Grey*, first for its clean branding and packaging, followed by the subtly enhancing products – tinted moisturisers*, barely-there highlighter* and non-ashy loose powders in a spectrum of inclusive shades.

Founded by New Yorker Diarrha N’Diaye-Mbaye, it’s a far cry from the matte full coverage and ‘baked’ concealer aesthetic of recent years and sits somewhere between Glossier’s barely-there look and the gentle 90s glamour of Naomi Campbell (or what TikTok calls ‘UK Black Girl Make-up‘. (more…)



Quote of the day: Bobbi Brown on working with Bruce Weber



Bobbi Brown - founder of Jones Road Beauty

“I had been working by then, but I was still a wreck, and I remember trying on every outfit to try to look cool. When I arrived, I knocked on the door, and this man with a bandana opened it and said, ‘Oh my God, you’re here, I’ve been waiting so long to work with you!’ That moment changed me forever, and when I became successful, I always made sure to say something to make people, especially newbies, feel comfortable instantly.”

Beauty legend Bobbi Brown on working with Bruce Weber for the fist time (more…)