AW22

Uniqlo LifeWear: Salut, Paris!



Uniqlo Letiquette LifeWear magazine

Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below).

And the standout shoppable pieces are the Uniqlo U Single Breasted Coat*, the Uniqlo U Rounded Jeans* and the men’s wide chino* (sadly sold out but back in ‘early October’ – huge chinos are clearly having a moment)…

Uniqlo LifeWear Harvard students
Young man with bike wearing Uniqlo outfit

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Uniqlo LifeWear magazine
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Lucas Ossendrijver for Theory Project has landed



Theory Project by Lucas Ossendrijver

Quick heads-up, the Theory Project collection* by Lucas Ossendrijver has landed. It looks pretty good and there seem to be plenty of sizes in stock (the twill trousers* seem popular though).

I’m all about the classics (here’s a re-cap), which I’ve linked in the shopping gallery below for easy access. Any faves? (more…)



Buy it now: Floopy sweaters



COS undyed cashmere sweater

After writing about ‘floopy Birkins‘ (tbh I’m still not sure if this was a typo and meant to say ‘floppy’ but I like ‘floopy‘). I just clocked this floopy, droopy sweater from COS* (above).

Slouchy floopy sweaters are not as easy to come by as you think. It’s not always enough to just size up. Sometimes that means the neck is too wide and the sleeves are too long. A properly floopy sweater needs to be deliberately cut wide and ideally have a thick ribbed hem so you can tuck it in with enough extra to hang generously and ‘effortlessly’ (guess what – it’s never effortless) over the waistband. And sleeves that are roomy enough to push up with plentiful folds, especially when layered over a shirt. (more…)



Bring on Blazy’s Bottega (and his Strand book bags)



Bottega Veneta aw22 ad campaign Matthieu Blazy

The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.

I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)