Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below). (more…)
I hate to say it, but Uniqlo really is the new Gap. (Yeah, I’m a tad late on this; I guess I’ve been in denial.) Its latest LifeWear magazine absolutely nails the Ametora* sweet spot between American Ivy dressing and Japanese gentlewoman style.
This issue features New Yorkers expressing the ‘joys of clothing’, including the likes of art dealer Jeffrey Deitch, Balcony magazine founders Vicente Muñoz and Audrey Rose Smith, musician Sophia Pastorius-Young and Sofia Coppola living their best lives in Uniqlo chinos, rain macs, high waist jeans and stripy pyjamas. (more…)
