Ametora

Uniqlo LifeWear: Salut, Paris!



Uniqlo Letiquette LifeWear magazine

Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below).

And the standout shoppable pieces are the Uniqlo U Single Breasted Coat*, the Uniqlo U Rounded Jeans* and the men’s wide chino* (sadly sold out but back in ‘early October’ – huge chinos are clearly having a moment)…

Uniqlo LifeWear Harvard students
Young man with bike wearing Uniqlo outfit

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Uniqlo LifeWear magazine
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Gentlewoman style: Sofia Coppola living the Uniqlo life



Sofia Coppola Uniqlo magazine

I hate to say it, but Uniqlo really is the new Gap. (Yeah, I’m a tad late on this; I guess I’ve been in denial.) Its latest LifeWear magazine absolutely nails the Ametora* sweet spot between American Ivy dressing and Japanese gentlewoman style.

This issue features New Yorkers expressing the ‘joys of clothing’, including the likes of art dealer Jeffrey Deitch, Balcony magazine founders Vicente Muñoz and Audrey Rose Smith, musician Sophia Pastorius-Young and Sofia Coppola living their best lives in Uniqlo chinos, rain macs, high waist jeans and stripy pyjamas. (more…)