L’Etiquette

Is this the ultimate jean?



APC L'Etiquette jeans

I haven’t bought APC jeans for quite a few years. The last pair were beautifully rigid but too boxy everywhere so I hardly wore them. But always loved the quality of their non-stretch denim.

This APC collab with L’Etiquette (the best mag in France) might change all that. (more…)



Uniqlo LifeWear: Salut, Paris!



Uniqlo Letiquette LifeWear magazine

Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below). (more…)