L’Etiquette

Print media – but make it French



Harper's Bazaar France March 2023

Digital media is in meltdown. Again!

Buzzfeed news is dead, Paper followed suit and things aren’t looking too rosy for Vice. Meanwhile, everyone’s sick of Instagram and TikTok is burning us out, one braincell at a time.

It’s enough to send one running to the calm, serene refuge of print mags – particularly French ones. (more…)



Is this the ultimate jean?



APC L'Etiquette jeans

I haven’t bought APC jeans for quite a few years. The last pair were beautifully rigid but too boxy everywhere so I hardly wore them. But always loved the quality of their non-stretch denim.

This APC collab with L’Etiquette (the best mag in France) might change all that. (more…)



Uniqlo LifeWear: Salut, Paris!



Uniqlo Letiquette LifeWear magazine

Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below). (more…)