Just saw this on the Shreeji newsagents’ Instagram. Do I play tennis? No. Am I sporty? No. Am I seduced by this cover and the promise of ‘art, ideas, style and culture’? Hell yes!
Niche magazines are great for introducing you to another world and thus opening your mind to life beyond your echo chamber. The paper looks like it feels and smells amazing too. (more…)
“It is a useful word, but a useful word for junk — the junk you shovel onto YouTube and Facebook. What we do as journalists is fill a void. ‘Content’ is cheap and that’s why the Internet has gravitated to it in a marketplace of shrinking margins.”
A.G. Sulzberger, New York Times publisher, WWD
This is actually a very worthwhile read on the NYT’s business strategy. (more…)
It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).
Where did it all go so wrong?
For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)
I’ve only just got my head around doing a weekly MailChimp blog digest (thanks to all my subscribers so far – you too can join here) but an exclusive email newsletter is still a bit out of my realm. One day though. (more…)
