media

Digital media – what went wrong?



The Sartorialist

It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).

Where did it all go so wrong?

For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)



Quote of the day: Trey Laird



Kendall Jenner Vogue cover

“I think just step up and do something exciting and idea-driven. Get back to a time when you drove the news, when you created the news rather than, ‘This celebrity is coming out with a project and we shot her in a Dior dress so Dior gets a credit.’ (more…)