“Your GQ and Vogues are about to become hair plugs on a mid-life crisis billionaire. The Newhouse family are smart and they will recognize that this is a dying industry with terrible cash flows so they will register some trophy value by selling it to someone who likes the idea of owning GQ. They are going to go the same way as newspapers. In a very weak flex way, it’ll be like owning Chelsea football club.” (more…)
Digital media is in meltdown. Again!
Buzzfeed news is dead, Paper followed suit and things aren’t looking too rosy for Vice. Meanwhile, everyone’s sick of Instagram and TikTok is burning us out, one braincell at a time.
It’s enough to send one running to the calm, serene refuge of print mags – particularly French ones. (more…)
Just saw this on the Shreeji newsagents’ Instagram. Do I play tennis? No. Am I sporty? No. Am I seduced by this cover and the promise of ‘art, ideas, style and culture’? Hell yes!
Niche magazines are great for introducing you to another world and thus opening your mind to life beyond your echo chamber. The paper looks like it feels and smells amazing too. (more…)
“It is a useful word, but a useful word for junk — the junk you shovel onto YouTube and Facebook. What we do as journalists is fill a void. ‘Content’ is cheap and that’s why the Internet has gravitated to it in a marketplace of shrinking margins.”
A.G. Sulzberger, New York Times publisher, WWD
This is actually a very worthwhile read on the NYT’s business strategy. (more…)
