Quote of the day: A.G. Sulzberger

New York Times newspaper

“It is a useful word, but a useful word for junk — the junk you shovel onto YouTube and Facebook. What we do as journalists is fill a void. ‘Content’ is cheap and that’s why the Internet has gravitated to it in a marketplace of shrinking margins.”
A.G. Sulzberger, New York Times publisher, WWD

This is actually a very worthwhile read on the NYT’s business strategy. To counteract recent digital media woes, it’s investing in podcasts, TV and IRL ‘festivals’, and has developed its own way of navigating targeted advertising that respects personal data privacy. (Spoiler: it’s offering advertisers the option to target readers based on their emotions while they’re reading, as well as ‘motivation targeting’ which aims to get readers to take an action, like clicking to buy.)

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Credit to come
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