This week as I marinate in the damp, wind-battered streets of NW10, I’ve been reading all about the French mountain resort of Megève. In particular, the ‘chaletwear’ store AAllard that specialises in après-ski wear and whose founder Armand Allard actually invented the ‘fuseau’, aka the tapered, tailored stirrup pant that begat the stretchy ski pant as an early garment to tuck into ski boots. (When local ski champ Émile Allais wore them for his triple medal win in the 1937 world skiing championships, a trend was born.) (more…)
Don’t panic! This is a ‘new year, new me’-free zone, but I’ve just been served a fresh drop of COS active wear that I thought I’d share. COS positions its COS Active* collection (quite cleverly) as ‘designed for everyday movement’, thus taking it out of pure gym-speak.
I’m trying not to write endless lockdown posts but…its hard! While it’s doom and gloom for a lot of sectors, I imagine there’s going to be an upswing in workout and cycling-wear upstarts and collections.
I’ve never been a gym person but I’ve found myself doing almost-daily stretching and barrecore videos (Rod on Psycle Instagram Live is my fave) and even quite enjoying them.
COS has a head start with its new COS Active collection*. It’s a mix of recycled fabrics and seamless designs (I guess they produce less waste?) alongside techno performance fabrics. I’m actually not big on stretchy activewear (leggings – ugh!), so I’m gravitating towards the Prada-esque parka, the cropped engineered jacket and the classic grey hoodlie.
You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.