sportswear

Perfect pairing: everyday Nikes



Nike tech hyperfuse breathable windrunner Air Max Lunar1 JD Sport

Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike. (more…)



Sport meets street at Net-a-Sporter



Net-a-sporter-netasporter

Aaaaand here she is! The much-hyped Net-a-Sporter category has launched on Net-a-Porter and it has a pretty broad edit of product for the seriously sporty or the pretender who wants to look the part (guess which one I am?). Is it me or is the equestrian gear a little bit kinky? I’m all over those riding boots and prim ‘show shirts’. I’m also loving the primary-coloured one pieces from Lisa Marie Fernandez – the deep neckline and high cut legs are perfect.

Here’s an edit I prepared earlier, or click HERE to go to the site.



Nike X Liberty 2014 – perfect match



Nike-X-Liberty 1

There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) (more…)



Trainer news: Tom Ford, Adidas Stan Smiths, Nike RT, retail wars



sofia-coppola-Craig-McDean-Interview-Adidas

We’re not even two weeks in and it’s already shaping up to be another good year for sneaker heads.

First, the surprise appearance of trainers (in thrice waxed leather or white velvet!) at Tom Ford’s AW14 menswear presentation. In fact the whole Tom Ford collection was casualised (below), so posh trainers aren’t too out of place…

Tom-Ford-sneakers-Aw14

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