9 November, 2015

Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, News, Online shopping, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, ecommerce, fashion news, Finery London, guest blog, Hermes, jewellery, luxury

30 January, 2015

Ask Alison: Finery London’s creative pop-up showroom

Finery London Greek Street pop up

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON

A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, News, Retail concepts, Technology Alison Bishop, Ask Alison, Business of Fashion, Caren Downie, Emma Farrow, Finery London, online retail, retail concepts, retail news, Somewhat, technology

29 November, 2014

THE DRG STYLE INDEX: TIFFANY T, FINERY LONDON, JOHNNY COCA FOR MULBERRY, MARC JACOBS X DAMIEN HIRST

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) TIFFANY T PUSHES UP PROFITS

It’s not just me that’s crazy about Tiffany’s new ‘T’ line of minimalist T-motif jewellery. Created by design director Francesca Amfitheatrof, it has helped push up profits for the jeweller which reported a sales uptick of 5%. P.S, if you’re in the market for a new style crush, watch Amfitheatrof in the Google hangout above… (more…)