“Tiffany, a brand stuck in the 60s. Even has the colour scheme of that era. Truly perplexing why any company would pay this for a sinking ship.”
Ouch! LVMH is hoping to disrupt the above kind of thinking, a reaction to the recent news of its $16 billion Tiffany takeover deal. Hard luxury (watches and jewellery) is an interesting category and one that’s ripe for reinvention. Louis Vuitton has been amping up its high jewellery of late with the 2018 appointment of Francesca Amfitheatrof as its artistic director of watches and jewellery (coincidentally previously the design director at Tiffany) and a new line in fine jewellery. (more…)
An update from the world of fine jewellery. LVMH has quietly taken a majority stake in my favourite cult fine jewellery brand Repossi. According to Business of Fashion (paywall), LVMH (which owns Louis Vuitton, Dior, Chaumet and Bulgari) has upped its stake from 42 percent in 2015, to 69 percent in 2018. I’ve not heard much on the Repossi front lately, but BOF reports that it has been expanding its retail network, with shop-in-shops in Dubai, London and Doha, with New York and Tokyo to come. (more…)
News just in: Francesca Amfitheatrof is the new artistic director of watches and jewellery at Louis Vuitton. I’m glad to see her back in the loop since she left Tiffany & Co. I loved her Tiffany T collection, which according to WWD is still one of the brand’s bestsellers.
Hard luxury has been a big focus at LVMH lately (more…)