fine jewellery

Meet Finematter: Net-a-Porter for jewellery



Finematter jewellery ecommerce DTC - photo by Hasse Nielsen

Watch out Net-a-Porter, Matchesfashion and Farfetch; Finematter is the fine jewellery site coming to steal your crown.

I first got wind of the Danish DTC jeweller (pay wall) a few weeks ago. Founded by Caroline Chalmer and Mie Ejdrup, two retail strategy veterans, with influencer Pernille Teisbæk on board as a creative advisor, it’s the clean, serene jewellery etailer for the #OldCeline set and, crucially, the woman who buys fine jewellery for herself.

Finematter jewelry ecommerce DTC

Brands on board include Aligheri, Repossi, Charlotte Chesnais and Anissa Kermiche, and products are photographed on models in minimalist Scandi styling as befits the cool, millennial target customer. Editorials in the ‘Journal’ are shot by the likes of Henrik Bülow, with interviews featuring industry darlings like Gaia Repossi. Rather than holding stock, product is selected and photographed by Finematter, while orders are fulfilled via the designers’ own studios. It all looks lush.

The site launched last week and you can shop its edit here.

Finematter jewelry ecommerce DTC

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Finematter DTC jewelry
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



LVMH is backing cool jewels



Repossi Robert Mapplethorpe New York Times

An update from the world of fine jewellery. LVMH has quietly taken a majority stake in my favourite cult fine jewellery brand Repossi. According to Business of Fashion (paywall), LVMH (which owns Louis Vuitton, Dior, Chaumet and Bulgari) has upped its stake from 42 percent in 2015, to 69 percent in 2018. I’ve not heard much on the Repossi front lately, but BOF reports that it has been expanding its retail network, with shop-in-shops in Dubai, London and Doha, with New York and Tokyo to come. (more…)



Buy it now: Cartier at Net-a-Porter



Cartier watch at Netaporter

Even though I didn’t buy it myself (it was a gift about 20 years ago), my Cartier Panthère watch has been one of my most faithful style companions. With its steel bracelet, curved corners and discreet sapphire winding crown, it really is a go-anywhere watch.

Net-a-Porter has just announced it will stock Cartier watches permanently on the site, following an initial test phase last year. It’s ramping up its offer of fine jewellery and watch brands and to accompany the news, it has released a new Cartier campaign. If anything can entice you to splash that cash, this is it. (more…)



First look at the Net-a-Porter fine jewellery and watch suite



Net-a-Porter fine jewellery edit

After a small blip, Net-a-Porter has finally unveiled its shiny new sub section. And the result is just that – beautiful, sleek and very chic. Back story: Net-a-Porter announced it would be upping its hard luxury game a few weeks ago with a proposed go-live date of mid April. (more…)