Supreme

Champion courts hypebeast culture for its New York store



Champion New York opens in SoHo featuring archive pieces and limited editions

Continuing my discourse on how skate-y, hypebeast-y brands are winning at retail, here’s a quick look at Champion’s recently opened NYC store. The Soho store is banking on a storytelling approach, enlightening younger customers to Champion’s 100-year sports heritage with display cases of archive pieces and flagging up its signature innovations such as ‘Reverse Weave’ sweatshirts. (more…)



Culture and community – how skate brands win at retail



Oktyabr multibrand skate shop in Moscow conceived by upstart brand Rassvet - Pic by Hypebeast

The skatewear industry is one of the few niches managing to circumnavigate the plummeting shifting bricks and mortar retail landscape. Last weekend I went to Soho’s Brewer Street to witness the annual pop-up tour from Basement Approved, an online streetwear community that has evolved into a 360 proposition of physical merch, parties and pop-ups. Outside the appointed retail unit, a small gathering of scruffy-beautiful skate kids milled about guzzling Red Stripe and doing whatever young people do on their phones these days. (more…)



Quote of the day: Fabien Naudan, Artcurial



Artcurial street culture auction New York Times

“In 2018, we need more than just classical notions around what constitutes culture to show where we are today. Sneakers, records skateboards, T-shirts — all these everyday items first appropriated by brands like Supreme and now, in turn, being appropriated by high culture, music and fashion players — are becoming major social markers. (more…)



THE DRG STYLE INDEX: Monographie, A.P.C, Louis Vuitton, Selfridges and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. FRENCH GIRL STYLE: MONOGRAPHIE
Monographie shirt-based womenswear

French girl style? Yeah, we all know it’s a racket but we love it anyway. Here’s the lowdown on the Myth of French Girl style in Racked – it’s a long read but hits the nail on the head. My newest French Girl discovery is Monographie, a shirt-based line by Frenchie Aude Castéja. (more…)