street wear

Culture and community – how skate brands win at retail



Oktyabr multibrand skate shop in Moscow conceived by upstart brand Rassvet - Pic by Hypebeast

The skatewear industry is one of the few niches managing to circumnavigate the plummeting shifting bricks and mortar retail landscape. Last weekend I went to Soho’s Brewer Street to witness the annual pop-up tour from Basement Approved, an online streetwear community that has evolved into a 360 proposition of physical merch, parties and pop-ups. Outside the appointed retail unit, a small gathering of scruffy-beautiful skate kids milled about guzzling Red Stripe and doing whatever young people do on their phones these days. (more…)



Next-gen luxury – all change at the top



Off-White X Rimowa clear case

It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (now owned by LVMH) has placed 26-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.

And news just in, Miuccia Prada’s 30-year-old racing driver son, Lorenzo Bertelli joined Prada last September as head of digital communications. (more…)



Quote of the day: Fabien Naudan, Artcurial



Artcurial street culture auction New York Times

“In 2018, we need more than just classical notions around what constitutes culture to show where we are today. Sneakers, records skateboards, T-shirts — all these everyday items first appropriated by brands like Supreme and now, in turn, being appropriated by high culture, music and fashion players — are becoming major social markers. (more…)



Quote of the day: Kim Jones



Louis Vuitton X Supreme

“Youth is key now, especially in China. I was in Beijing a week ago. We had a launch of a store and from the time I went last time three years ago, the customer’s completely changed. They used to be old men, now it’s young twentysomethings, so it’s important to make them excited.”
Kim Jones, Louis Vuitton men’s artistic director on his Louis Vuitton X Supreme collab for AW17, WWD (more…)