Champion courts hypebeast culture for its New York store
Continuing my discourse on how skate-y, hypebeast-y brands are winning at retail, here’s a quick look at Champion’s recently opened NYC store. The Soho store is banking on a storytelling approach, enlightening younger customers to Champion’s 100-year sports heritage with display cases of archive pieces and flagging up its signature innovations such as ‘Reverse Weave’ sweatshirts. (more…)