Champion

Champion courts hypebeast culture for its New York store



Champion New York opens in SoHo featuring archive pieces and limited editions

Continuing my discourse on how skate-y, hypebeast-y brands are winning at retail, here’s a quick look at Champion’s recently opened NYC store. The Soho store is banking on a storytelling approach, enlightening younger customers to Champion’s 100-year sports heritage with display cases of archive pieces and flagging up its signature innovations such as ‘Reverse Weave’ sweatshirts. (more…)



Spring forward – ten trends to try for 2017



Prada ss17 feathers

OK, I know trends and seasons are ‘dead’ and all that but I can’t help it, trend-speak is ingrained in me! I’m counting the days* til I can shrug off the sixteen layers of padded coats and woollens and prance around in ‘crisp cotton shirts’ and barely there shorts. (Yeah right, I have not worn shorts in this country for at least ten years.)

So here’s my own, personal what-I-want-to-wear-this-spring top ten. (more…)



THE DRG STYLE INDEX: DIOR, VOGUE, PRADA, SONIA RYKIEL X LANCOME, CHAMPION



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. DIOR FINALLY NAMES ITS NEW DESIGNER
Maria Grazia Chiuri heads to Dior as artistic director
An exciting week for Dior, who finally named Maria Grazia Chiuri as its incoming artistic director. I wasn’t convinced by the other suggestions but I love Chiuri’s work at Valentino and it will be interesting to see her take on modern femininity at Dior. Oh and let’s not forget possibly the real reason she’s been hired. Accessories, baby! (more…)



The DRG STYLE INDEX: GARETH PUGH, TIM COPPENS, GOSHA RUBCHINSKIY X ASOS, WOOD WOOD X CHAMPION



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TEN YEARS OF GARETH PUGH

Gareth Pugh aw06 Gareth Pugh aw06

Was it really ten years ago that Gareth Pugh first showed in London? It certainly was, and he’s marking the occasion by returning to show on the LFW schedule. There’s also a retrospective exhibition, showing at the Galleria Melissa store in Covent Garden from February 11th until May. (more…)