Asos

What’s in the box: the business of beauty advent calendars



unpacking the business of beauty advent calendars

On October 25th, 300 people queued around the block of Liberty’s department store before 8.30am. Not for a new i-gadget, or a half price techy telly, or even a celebrity collaboration. No, they queued for make-up. Or more specifically, for the privilege of buying a £175 box of beauty products, albeit worth over £500.

Welcome to the frenzied, hype-commerce world of beauty advent calendars. A business that’s been booming for the last couple of years and is still growing (according to Google trends). (more…)



Ask Alison: ASOS Go Play is a multi-faceted digital beauty retail launch



Asos make-up line launch


Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer

ASOS has joined the beauty teen retail party this week with the launch of its own label cosmetics line ASOS Makeup. (more…)



THE DRG STYLE INDEX: Rag & Bone, Karen Walker, 3INA, Coach



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SMELLS LIKE RAG & BONE

I got a whiff of the new Rag & Bone scents last month during the SS17 press days. There are eight eau de parfums in total and the packaging – minimalist heavyweight glass bottles – and branding is beautiful. Happily the smells are too. (more…)



Revisiting glove shoes



Glove hoes and denim

Two trends I definitely saw a lot of on the showgoers at London Fashon Week, were too-short, frayed-edge jeans and jolie laide ‘glove shoes’, most often worn together. Last summer, glove shoes were the polarising trend that only style innovators would go near (I wrote about them here), but this summer they’re on track to be a high street blogger favourite.

The block-heeled ballet pumps have filtered down to entry price points now (Topshop, Mango and Office have them), although the high end versions from Martiniano (one of the originators) are still the most refined looking. I prefer the slender shape to the wider squat ones, but there is a bit of variety out there, plus lots of colour options.

To go with, the most popular jeans worn at the shows were the Vetements ones, but Levi’s Wedgie jeans and Urban Outfitters Urban Renewal vintage Levi’s 501s (with customised raw hems) are a good, less spendy alternative. The crucial detail is to keep them hovering above the ankle, to counterbalance the frump factor of the shoe. Oh yes, there’s a strict science to this styling lark…

SHOP GLOVE SHOES BELOW…

Words: Navaz Batliwalla/Disneyrollergirl
Main image: We Wore What