Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. SMELLS LIKE RAG & BONE
I got a whiff of the new Rag & Bone scents last month during the SS17 press days. There are eight eau de parfums in total and the packaging – minimalist heavyweight glass bottles – and branding is beautiful. Happily the smells are too. (more…)
It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)
On the first weekend after Brexit-gate, what did I do? Did I go into meltdown mode and trigger my own self-destruct Article 50 button? Non! Did I say ‘fuck it’ and spend all my plunging pounds at the Selfridges sale? Nein! Instead, I headed east to a lovely creative workshop for some calming collaging and make-up therapy. (more…)
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.
While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)