Christmas shopping: so many decisions, so little time! If you’re struggling with keuzestress (aka ‘choice stress’), stick to the William Morris mantra of only choosing things that are useful and beautiful. (more…)
“Six pounds for a cup of tea and you don’t even get a china cup!” This complaint was quoted to me some 30 years ago by my friend G; his mum aghast at the price of a cuppa in some National Trust cafe or other. Yet it’s a refrain that auto-plays all too frequently in my head when I pass any number of overpriced chain coffee outlets. Especially in the last two years when the premiumisation of, well, everything has played out in the world’s fashionable metros.
At WatchHouse (below), a new-ish UK coffee chain, you do get a lovely ceramic cup. The chain is notable for its upscale Aesop-esque branding (its design team is headed by a former Aesop designer), superior snacks, well-mannered baristas and several-steps-up-from-Starbucks hospitality area. (more…)
“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety (more…)
Last week saw Highsnobiety open its concept store, ‘Gatezero’ at Zurich airport. For six months, the bricks-and-mortar location will sell a hypebeast-friendly selection of products and exclusive releases from over 20 brands. Think Acne Studios and Gucci RTW and accessories, Comme wallets and Ambush jewellery. Plus travel essentials like toothbrushes and night masks.
From the pictures it looks perfectly pitched for the emerging new-luxury customer for whom brands and insider status are important. So, the hype fashion brands (Bottega, Balenciaga, Loewe and Saint Laurent) are also part of the buy, as well as beauty favourites Aesop, Byredo and Barbara Sturm. Naturally, there’s also a special Gatezero merch line (also available here). (more…)