A coffee vs commerce conundrum

“Six pounds for a cup of tea and you don’t even get a china cup!” This complaint was quoted to me some 30 years ago by my friend G; his mum aghast at the price of a cuppa in some National Trust cafe or other. Yet it’s a refrain that auto-plays all too frequently in my head when I pass any number of overpriced chain coffee outlets. Especially in the last two years when the premiumisation of, well, everything has played out in the world’s fashionable metros.

At WatchHouse (below), a new-ish UK coffee chain, you do get a lovely ceramic cup. The chain is notable for its upscale Aesop-esque branding (its design team is headed by a former Aesop designer), superior snacks, well-mannered baristas and several-steps-up-from-Starbucks hospitality area. (more…)