Santa Maria Novella

Tie sales are down, sneakers are up – so what are men wearing now?



What are men wearing now? The Gigi ss19

There’s been so much change in menswear lately, I don’t know where to begin. We’ve seen the preppy revival, The streetwear takeover, the Savile Row fightback (along with Pitti Peacocks), not to mention the tech bro uniform, normcore and gorpcore. Have I missed anything? (more…)



Is Haymarket about to get hipster-fied?



Will St James's Market and Dover street market bring hipsters to Haymarket?

Don’t go thinking Dover Street Market is the only fashion store that’s pitching its tent in Haymarket. Joining it this summer is Jigsaw, which has a new 1000 sq ft flagship opening to house its menswear, womenswear and The Shop at Bluebird concept store. A joint venture between London’s Crown Estate and Canadian firm Oxford Properties, the shopping destination dubbed ‘St James’s Market’ (below) will transform two historic blocks near Haymarket into five flagship stores, plus office spaces and a public square. (more…)